Every job starts with layout. Before any tile is set, Matthew maps the room: where the full pieces land, where the cuts fall, and how the pattern meets each wall. Thin slivers at a doorway or along a tub are planned out, not found at the end.
Patterns are centered on what you see first. A floor runner sits square to the room. A medallion lines up with the vanity or the window. When a room is not perfectly square, the layout is adjusted so the eye does not catch it.
Bands and lines carry through. An accent band in a shower is set to meet the niche, the valve and the glass at the right height, so the line runs unbroken from one wall to the next.
Edges are finished. Corners, niches, benches and the places where tile meets another surface get the same care as the open wall. Those are the parts you touch and look at every day.
The result is a room that feels calm. Nothing fights for attention, and the tile looks like it was always meant to be there.